Making Intelligent Choices with Social Media

Social media isn't a one-size-fits-all proposition. Understanding where your customers are and how they want to engage with you comes first.


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9 Marketing Challenges You’ll Face in 2025 (and How You Can Respond)

What's changing and how you can respond to it effectively is the first question you should ask when developing your marketing plans for 2025.


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Framing AI for Design Professionals

The introduction of AI gives us the opportunity to reset the relationship between design professionals and their clients.


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Being Nimble: Keep Things Moving in Web Design

Unlike print projects, your website isn't static and benefits from regular updates and tweaks to ensure it's performing well.


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Navigating the Website Budget Disconnect

Clients with big dreams sometimes forget that larger jobs must necessarily have larger budgets. How can we educate them?


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Understanding the Time Commitment for Developing Website Content

Content creation is consistently underestimated by clients. Everyone sees it at some point. Why it happens and a path to a better workflow.


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The Client’s Changing Focus – Building Trust and Delivering Value

When a client wants to change the scope of the agreed-upon work, discussion and understanding their position helps keep their trust.


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Beyond Profits – The True Value of a Strategic Marketing Plan

A laser focus on profits often won't bring any. You need strong marketing and a flexible attitude to enable your business for success.


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I Got the Web Programmin’ Blues

Ever wondered what a web programmer goes through on a daily basis? They face a unique set of challenges on the road to success.


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The Art of Business Communication: Aligning Offerings with Customer Desires

Marketing ensures the gap between what you sell and what your potential customers need and want is addressed.


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