Infinity Reef

Social media is a powerful tool for some companies, but does every company benefit from its use? And which one is best?

Learn what our old computer has to say about small to medium-size businesses and their resistance to marketing.

Maintaining your assets in business applies to your digital properties as well as the building you work in.

Service marketing is largely intangible. Overcome its challenges and you'll be just as successful as someone who sells a widget.

As professional communicators, people who work in advertising, marketing and design have a unique view of their profession.

Everyone has an opinion, but keeping that in check when working with designers and other creatives is one of the best things you can do.

Brand building isn't just external messaging, there's the buy-in from management and buy-in from the employees to be sought.

With the end of third-party data, it's time to get back to old-fashioned marketing and advertising: targeting the preferred customer.

No one wants to be one of the bad marketing examples that make lists. We offer four basic concepts to avoid marketing fails.