Make It Simple, Make It Thoughtful

As many customers would be planning for afterlife giving for friends, family and business associates, the site needed to be sensitive to the needs of customers who would not be there when their items were delivered to their intended recipients. Consideration and planning went into all the site’s text, but especially the product descriptions and the processes that would be initiated upon the purchaser’s passing.

With the logical structure of the site, we were able to integrate a new Pets section quite easily when that emerged during the site build.